With a large segment of Indian consumers shifting to non-cola carbonates from regular cola drinks, companies plan to grab a share of the changing market fuelled by consumer habits.Īccording to a Euromonitor report, companies realised that the only way to gain share was by introducing new products. We have a very strong case for market development here,” Chawla said. “All big brands are fighting for the same pie while new age brands like Paper Boat are working towards category expansion. “In no other market across the globe does one single flavour contribute 80% of business and that's leading to erosion of pricing power and lesser margins,” said Devendra Chawla, group president, FMCG and brands, at Future Group. We dont know when or if this item will be back in stock. Coca-Cola aims to turn Maaza into its first billion-dollar juice brand in India, in an effort to increase the market share of its non-carbonated drinks portfolio.Īyear ago Vadodara-based Manpasand Beverages, makers of fourth largest mango drink brand Mango Sip, raised nearly Rs 400 crore through its initial public offering to increase distribution and modernise its facilities.Įxperts say marketers need to innovate within the mango category as they seem averse to launch new flavours. Frooti Mango Drink, 2.25L: Amazon.in: Grocery & Gourmet Foods.

Frooti 2 litre price